Nike wanted to create a distinct identity for the sprawling, image-obsessed Los Angeles market. So we created a spot that showed LA in a different light. “No Angel” frames Nike’s LA as a no-mercy paradise. As the Angel city looks on, only those who slog away in the shadows ever get a chance to step into her highly-coveted spotlight.
Loren Stewart makes jewelry for the Hollywood bad-girl set, citing Lindsay Lohan and Chelsea Handler as some of their favorite clients.
So we leaned into that bad girl image. We wrote spots that looked like candy-coated fragrance ads, but with a dark and funny twist. We even got to make a child cry. In the end we created a brand spot and campaign that says you can always look elegant, even when you’re up to no good.
Fivestar Training has been the leader of basketball training for many years. Their alumni list is a who's who of modern basketball legends. Even Michael Jordan and LeBron James went through Fivestar's program.
To bring their world-class training to the masses, Fivestar created an app that will allow anyone to work with famous trainers and athletes across many sports, all on their mobile phone.
The first app was Fivestar Soccer, with other sports like Basketball and Lacrosse coming soon. We worked with Fivestar to develop the app and some commercials to promote it. We got to work with soccer legends Wayne Rooney and Alex Morgan to create spots and training videos to promote the app.
Los Angeles boasts two talent-laden teams in two major American sports. To showcase this we created the Dos Angeles campaign: a celebration of LA’s good fortune.
We launched the campaign during the head-to-head four game series between the Angels and the Dodgers, highlighting two of baseball’s best: Mike Trout and Matt Kemp.
San Francisco Film Society came to us to create a campaign that would raise the profile of their film festival. Almost every year the films they sponsor become Oscar contenders, but they don't get as much love as Cannes or Sundance in the film world, and even in the city of SF.
We created an outdoor and digital campaign that was produced and took over the city of San Francisco. We also wrote some great scripts that got pulled at the last minute due to Comcast sucking pretty hard at giving us money and air time to make them.
One day my friends and I sat down, opened some magazines and rewrote some headlines. Then we put it on Tumblr and got over 100k followers. It was a whirlwind ride of internet fame complete with interviews, articles and hilarious user submissions, but we stopped posting. We've had a lot of emails to resurrect our internet baby, but we got busy with our advertising jobs and have been lazy as hell lately.
Here are some of my favorites, you can see the rest at depressedcopywriter.com. My fellow depressed copywriters are Chris Sheldon, Mariana Oliveira, and Tedd Wood. All incredibly talented writers who you should check out posthaste.
During grad school I interned with a super cool shop called Digital Kitchen. You may know their work from the best HBO intros like True Blood - but they also do advertising. During that summer, Digital Kitchen moved offices and wanted to throw a housewarming party.
They tasked my partners and I to come up with a theme and make them an invitation. Simple enough, but we don't do simple.
We created a website with a video invite featuring a horse in a sweater, an online game called Sweater Quest and a horse translator for people who had trouble coming up with small talk at parties. Our invite was a hit with the Chicago ad scene, and according to google analytics, it went worldwide.
I'm still pretty proud that this got made...especially because we turned housewarming into horsewarming, got that idea approved and then got to run with it. It was our magnum opus of the summer and a great end to our internship.
I made this with two of my favorite people in the world, and some of the most talented creatives I've ever worked with: Lydia White and Ernesto Campabadal. In my advertising agency dream team, they're top of my list.
We created this video during school to get our classmates to grow mustaches and donate money during the month of Movember. We shot and edited the video in 24 hours, and during the unveiling we got such a good reception that we decided to submit it for the Movember Moscars competition.
Our video was featured on the site as the video to beat, and got over 25k views in a month. We were technically disqualified because we used a popular song with no rights to said song, but they gave us third place anyway.
Sometimes there are occasions when you wish you could give a card, but there are no cards that say things like "hey great job not getting pregnant". Well actually, now there are.
We created a greeting card company called Oh Hey greeting cards. They're sassy cards written and designed by sassy ladies (that's us). You won't find birthday cards or thank you cards, we cater our cards to previously cardless occasions.
We're in the process of getting our Etsy shop up and running so we can sell these, but here are some examples of what you'll find there.
I've got a lot of opinions and maybe a minor anger problem, so instead of arguing with my friends or sending letters to corporations that will maybe get read by an intern in the mail room, I put my opinions down on paper. It's very therapeutic.
I'm a writer (that's code for copywriter in advertising with hopes of getting something published in the Shouts & Murmurs section of The New Yorker one day). I am currently working at a small agency called Union Made Creative in Los Angeles.
I'm a third degree black belt in Tae Kwon Do, have 2 different colored eyes (which obviously means I swallowed my twin in the womb and absorbed all their skills, resulting in a super human intellect), and I used to have an obsession with carved walking sticks and wanting to be a dolphin when I was a kid.
I haven't taken a professional looking picture since junior prom, so I apologize for the bush-league photograph. I also included photo evidence of my black belt and one of my favorite pastimes - completing the New York Times crossword on Sunday mornings.
Thanks so much for checking out my site, I'm proud of this so I really appreciate you taking the time to come here.
This is my resting place for stuff I'm not ready to take out of my book, but is obviously not my professional work.
The stop motion claymation dinosaurs were a labor of love by my talented writer friend Mariana Oliveira and I, and we still love Reginald, Jean Luc and Carl as if they were our children. We also learned that lighting is not our strong suit as filmmakers during this process.
The Almond Breeze Campaign was a student campaign that Mariana and I also came up with. It was one of my favorite campaigns to concept for, and we got to use butchering animals, pee jokes and the word nipple in them. So I'm not ready to let those go just yet.